Corporate Blogging: A new marketing communication tool for companies

Nowadays, corporate blogginged to its customers through internet. A corporate blog is available and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. Although there are many different types of corporate blogs, most can be categorized as either external or internal. Please look further explain at http://en.wikipedia.org/wiki/Corporate_blogia.org/wiki/Corporate_blog.

One of the most effective marketing strategies is “show it out, don‘t tell”. We can use corporate blog to demonstrate our industry expertise and experience by use commentary, guides, analysis and so on. Be remembering in your mind, the quality of your blog content same as the quality of your organization.

Blogging allows companies to advertise their product and services through online. Companies introduce their new development product and services in corporate blogging, make your product and services well known publicly. Giving customer a channel to interact and get know of the product and services in a form that they are familiar and comfortable with.

Besides that, corporate blogging is to establish two way conversations between customers and customers or customers and businesses. Customers can learn more about the comment’s of company’s quality of product and services from other customers. On the other hand, company will also get the feedback from customers. This is the one way company can improve their marketing strategy.

Companies communicate with their customers in a more personal and direct way when using corporate blogging. Blogging become more and more essential communication between and customers. If customers have any inquiry about the product and services, they can deal directly with companies by using blogging.

Corporate blog examples

Jonathan’s Blog - The blog of Jonathan Schwartz, CEO of Sun Microsystems. Although John is the CEO of a USD$15 billion company, he blogs just like a regular guy.

The Official Google Blog - My favourite corporate blog, the Google blog gives you a peek into the internet giant’s products, technology and culture and frequently features managers and engineers blogging about the projects they work on.

English Cut - Thomas Mahon isn’t nearly as big as Sun or Google, but his blog has made him a very successful small business. He tailors Prince Charles’ suits!

Blue Flavor Blog - Blue Flavor is another successful small business that effectively employs a thought leadership strategy in their blog.

Seth’s Blog - Best-selling author Seth Godin’s blog is another example of a blog employing a thought leadership strategy and reinforces Seth’s reputation as a writer, speaker and consultant.

Kid Chan Studio Blog - A good example of a corporate blog from a Malaysian company.

Exabytes Blog - Another Malaysian blog, the Exabytes Blog does a good job of humanising a ‘virtual’ company and notifying readers of special offers.

In summary, corporate blogs are a new, powerful marketing communications tool for any organization. For example, small or large, profit or non profit organization can use corporate blogging as their marketing communication tool. If company done blogging successfully, maybe help companies gain greater profit.

Beginners Guide to Corporate Blogging (For your information)

http://www.corporateblogging.info/basics/corporatebloggingprimer.pdf

Related link

http://www.starnine.com/blog-marketing/

Electronic Currency

Electronic currency also called e-money, electronic cash, electronic money, digital money, digital cash or digital currency. Usually involve used of several systems, such as internet, computer network and digital store system. It is also refers to the money or scrip which is exchange by electronically.


By using the e-currency service on the internet like e- gold and paypal provide a convenient, secure, and cost effective for people. E-gold is a digital gold currency operated by Gold & Silver Reserve Inc. under e-gold Ltd., and is a system which allows the instant transfer of gold ownership between users. Besides that, E-gold is payment system that can let people to use gold as money.


On the other hand, PayPal is how business transaction parties send and receive money online. PayPal is substitute traditional paper methods such as checks and money orders. We can use it to make payments globally through the internet.



Pro of E-currency
The using of the E-currency services, people no longer use their credit card making online payment. Since there is the risk of expose of their credit card confidential information. While E-currency can help us avoid this kind of problems.

The E-currency system are using through the internet, provide convenience for all the users. Since the internet can accessed anywhere in the world. For example, when user wants to make payment into the bank, they do not have to actually go to the bank to make such payment. The online system also provides convenience to the user, as he or she does not have to queues, waiting for the payment.

Cons of E-currency
One of the major cons of E-currency system is fraud. If the private key is misplace by the consumer, and used by a perpetrator to withdraw funds. In this case, the bank wouldn’t even know, hence the consumer will be liable by self. Due to this reasons, of course, the risk is even greater in traditional forms of payment.

In fact, E-currency system depends a lot on the technology. We will worry that, if the power failure, unavailability of internet connection, undependable software and loss of records, especially when we rush to do the transaction. All this problems will add difficulties to users.

In conclusion, more and more advanced technologies provide a lot of convenient for us. However, we need to be carefulness when we using it, to avoid other people stolen our confidential information.

Related link:

http://www.e-gold.com/benefits.html

http://www.buzzle.com/articles/pros-and-cons-of-electronic-cash.html

http://www.latestbusinessupdates.com/3-top-advantages-and-disadvantages-of-the-electronic-currency-payment-system.html#more-218

The Threat of online Security: How safe is our data

Nowadays, computer users are facing the threats of cybercrime, phishing, internet and network attacks such as computer viruses, worms and Trojan horses and back doors. A threat to an information resource is any danger to which a system may be exposed.





Denial of service (DOS)
An attack on a web site in which an attacker uses specialized software to send a flood of data packets to the target computer with the aim of overloading its resources.


Back door
A back door is a set of instructions in a program that allow users to bypass security control when accessing a program, computer, or network. Once perpetrators gain access to unsecure computers, they often install a back door or modify an existing program to include a back door, enabling them to continue to access the computers remotely without the user’s knowledge.



Malicious Code: Viruses, Worms, Trojan horse
Virus is a piece of software code that inserts itself into a host, including the operating systems; running its host program activates the virus. A virus has two components. First, it has a propagation mechanism by which it spreads. Second, it has a payload that refers to what the virus done once it is executed.
Worm can spread itself without human intervention. Worms use networks to propagate and infect a computer or handheld device and can even spread via instant messages.
Trojan horse is a program that appears to have a useful function but that contains hidden functions that present a security risk.


On the other hand “Hacking” a computer which is another threat is the act of exploiting vulnerable operating system functions, applications, and peripherals to gain unsolicited access to a computer or network. It also describes someone who attempts to break into computer system. This kind of hacker has the sufficient technical knowledge to understand the weak points in the security system and act maliciously.


In conclusion, risk exposed by computer users is increasing with the increasing developed technology. Therefore, safeguards developed must be always up to date to enhance the defenses against online security threats.



My suggestion “How to Prevent Threat”
Computer system is very important for the organizations. When the organizations computer system attacked by the computer viruses, it may cause important data to be lost. Therefore, organizational should install update anti-virus software such as Kaspersky Antivirus, AVG Antivirus software, Norton Antivirus, Avast Antivirus and so on. Besides that, organizational must concurrent backup their data and files.

The History and Evolution of E-Commerce

Electronic Commerce is a type of business model and enables people buying, selling, transferring, or exchanging products, services or information via computer networks such as Electronic Data Interchange (EDI) and Electronic Funds Transfer (EFT) which gave an opportunity for users to exchange business information and do electronic transactions. The ability to use these technologies appeared in the late 1970s and allowed business companies and organizations to send commercial documentation electronically.

However, in 1984 the Accredited Standards Committee (ASC) X12 develops standards for cross-industry electronic exchange of business information. These standards became stable and reliable in transferring large amounts of transactions.

In the early 1990s, when the internet was opened to commercial use and users began participate in the World Wide Web (WWW), e-commerce application rapidly expanded so that a large number of dot-com also appeared.

In year 1992, one of a America website name Compuserve has offers online retail products to its customers. This gives people the first chance to buy things off their computer.

During year 1994, Marc Andreessen began the creation of a browser by the name of Mosaic which was then adapted into the Netscape browser. It providing users a simple browser to surf the internet and a safe online transaction technology called Secure Sockets Layer.

History of ecommerce is unthinkable without Amazon and Ebay which were among the first Internet companies to allow electronic transactions in the year 1995. Currently there are 5 largest and most famous worldwide Internet retailers: Amazon, Dell, Staples, Office Depot and Hewlett Packard. One more company which has contributed much to the process of ecommerce development is Dell. The company’s unique strategy of selling goods over the World Wide Web with no retail outlets and no middlemen has been admired by a lot of customers and imitated by a great number of ecommerce businesses. The key factor of Dell’s success is that Dell.com enables customers to choose and to control.

In year 1998, development of security protocols such as HTTP and Digital Subsciber Line (DSL) which allowed rapid access and a persistent connection to the internet. In fact, people will spend more time online. In year 1999, the e-commerce shifted from business-to-consumer to business-to-business. According to Business.com, Retail spending over the Internet reaches $20 billion.

In year 2000, there is a dot-com burst and make numbers of e-commerce companies shut down. Not only that, it created a stock market bubble (in financial markets term applied to arise or boom in the share prices of stocks of a particular industry). The bubble caused an overvaluation of the company.

In year 2001, the e-commerce shifted from business-to-business to business-to-exchange. After the dot-com collapse in the end of 2001, people learn from failure and make the largest from e-commerce, B2B model had around $700 billion in transaction.

Links:

http://newmedia.medill.northwestern.edu/courses/nmpspring01/brown/Revstream/history.htm

http://wiki.media-culture.org.au/index.php/E-Commerce

http://iml.jou.ufl.edu/projects/fall01/hanson/